Iconic Signs- this is when an image or a logo actually looks like what is represent for example the sign of the cross.
Symbolic Signs- this is when a sign or logo has a meaning that must be culturally learned by the people, and example could be a men’s and ladies toilets sign on a wall.
Indexical Signs- this is when a sign or logo has a connection to what they represent and are suggestive rather than directly resembling what they represent.
Plysemic Meaning- the way the same sign can have different meaning to different people an example could be the colour red.
Motivated Signs- these signs can cause more or less motivation. Losing motivation could be because the images doesn’t appeal to the person looking or may affect them. The different people could feel different because of how the image is interpretative.
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