Gratification Theory

The social needs of a reader reading Vibes magazine is a hard core hip hop fans who still like other genres. Also a need of a reader would like to read interesting and detailed article with mainstream artist and also underground artist for example an article with an upcoming artist Drake then an interview with Jay-Z who was the best rapper. People may not like the artist but will like to see how they go into music and what their plans are. The magazine will also promote different hip hop and rap events such as the BET awards and different artist tours such as Lil Wayne’s I’m music tour. Most of the magazine will have advertised different social, fashionable and technical products that there readers could like for example TV shows like 106 And Park clothing line like roc wear and new I pads and laptops. The reader is looking to widen their view on hip hop so they will be look to find news about the hip hop world and find out thing that happen in the past that helps build the genre. The magazine is the prefect guide for all hard core hip hop fans the really enjoy the lifestyle that comes with the music.